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Effective School System Communication Strategies

Rebecca Lowry, Superintendent

Education professional Rebecca Lowry possesses years of experience working in multiple areas of school administration and student support roles. After completing a master’s in school psychology and earning a PhD in educational leadership, Rebecca Lowry served for several years as the superintendent for Westmoreland County Public Schools and oversaw the implementation of the district’s 5-year strategic plan.

In order to execute a strategic plan effectively, all of the school’s stakeholders, including parents, educators, administrators, and students, should be fully informed of the plan's expectations, goals, and new policies. Educational leaders should develop a comprehensive communication plan and use all available channels to disseminate information.
Communication can be achieved through a variety of formats, such as print, audio, video, and web content. Formal information sessions can be organized alongside more casual news sharing, such as morning announcements. School leaders should exude confidence and be approachable when sharing information. This will encourage stakeholders, especially parents, to be more engaged and feel more comfortable asking questions.
Head administrators should also conduct frequent analysis of the effectiveness of current communication strategies and solicit feedback from colleagues and other members of the school community. This data can help identify significant communication needs, such as a preference for online communication or a district-wide demand for information in several languages.

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